Pierre Schwob
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PRS Corporation and ID LOGIC

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PRS Corporation started as a small software company producing math graphics software for Apple, a database management tool, and an assembly language debugger for CP/M, in addition to the building management system for the Trump Tower…

While teaching computer science at NYU on the side, I met Professor Qian Feng from Shanghai Normal University who asked me to come to China to give courses on computer graphics. At that time I was also developing a new technology for radio receivers (ID LOGIC®). While in transit in Hong Kong, I met a designer with whom I discussed my invention. He said “You should move to Hong Kong! I can design your receiver and you can have them manufactured across the border.” I had never intended on having my own brand manufactured, but I believed that I could license my technology to car radio receivers, back then, mostly in Japan. A month later I moved to Hong Kong and registered PRS Corporation there, eventually staying 11 years.

​My first of many U.S. patents was granted. I then successfully negotiated licenses with all the big Japanese manufacturers. But I also wished to have my technology incorporated in a U.S. national standard for broadcast receivers (RDBS). After some years of very hard convincing and many round-trip flights to Washington DC, I prevailed and the NRSC and NAB incorporated ID LOGIC in the RDBS U.S. National Standard.

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  • Home
  • About
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  • Science & Culture Advocacy
    • Cosmic Reflection
  • Entrepreneurship
    • Entrepreneurship
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  • Patents
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